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Helping Hands(Leo Burnett)

The idea was pretty straight forward. I was to work with the good people at Leo Burnett Ltd. on a campaign for the government called helping hands. The image was four people interlocking hands/ arms.

As with most of these things a committee of people were involved in the decision making which meant that before I could properly get involved they had to thrash out exactly who, how old, what gender and the ethnicity of each individual person. I was initially thinking I would just photograph myself and a couple of friends to get the reference but as the idea for each of these people became more complex it was clear to me that I couldn’t do this alone.

I approached Leo Burnett with my concerns and they were fortunately able to search through their many staff members and find people who were close to specific reference required.

A photo shoot was then set up which I attended to make sure we got exactly what I needed in terms of reference. It was my first time in a professional studio and I found the process very interesting. The shoot turned out great and I had all the reference I needed with only very minor tweaks to the photographs.

I wasn’t much looking forward to painting the actual image as hands can be a real pain to get right. They were difficult but I actually enjoyed the discipline of having to get the skin tones, freckles and hair all spot on using this very detailed photograph in what was for me, quite a large painting. I was really pleased with how the illustration came out and I think this is an interesting image.

Comments

quite creative, i love it, you are good
biodun joseph Sat September 18, 2010, 17:21:50
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I love this image. I think it's absolutely genius! It's thoughtful, touching, and considerate.
Thuy D Wed January 13, 2010, 19:52:35
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Looks absolutely creative !! Your talent speaks..
ash Sat March 21, 2009, 06:23:11
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My, looks awesome, the detail in the illustration and use of white space is great. Would love to see it in context, i.e. see the posters, mag ads etc.
Tray Walker Mon November 17, 2008, 10:21:53
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